SEO is Competitive
July 10th, 2008Today is July 10, and I see the first ranking for the Diamond Studded Widgets page. Microsoft’s Search Engine gives the page a number one ranking for the keyphrase, “Diamond Studded Widgets.”
In three days, the page went from not existing to a number one ranking. Good news is that was easy. Bad news is that no one is making money selling diamond studded widgets, and no one is searching for diamond studded widgets. If we had tried the phrase “injury lawyer,” I doubt we would have seen such success. Why not? Because there are thousands of attorneys that would love to be number one for that phrase. Many are optimizing their sites to be successful for that phrase.
We see that Search Engine Optimization is competitive. No matter what we do, we have to compete with our competition. I’ll spend several posts describing what made that page appear so fast.
Today’s important SEO lesson: The text of links into a page are very important. The page we are working with doesn’t have any keywords or metatags to make is a success, but it does have something important. Links in.
Who would link to that page? Well, I would. I placed links to that blog post on three websites that have success in search engines. The links in read, “Diamond Studded Widgets”.
or coded (This is a single line, wrapped.):
<a href='http://blog.handsomeweb.com/2008/07/07/ diamond-studded-widgets-and-keywords/'>Diamond Studded Widgets</a>.
Search engines value the text in your links in.
Now, go get ranked.
